Google Adds City Pages & Descriptive Terms in Local


Google is struggling to make its mark in the local scene in the aftermath of the failed Groupon buyout. Two brand new tactics in this effort are the city pages, which compile local “Places” and “Offers,” and descriptive terms in Google Maps results, which show what key phrases have been used most frequently to describe a local listing.

Google has expanded beyond its Places framework by grouping all their local services into a city-based directory. Each city will get its own page, located at a site like There are currently only a few cities (specifically: Austin, New York, Portland, and San Diego) where the pages are enabled, according to David Mihm.

The city pages include:

  • A directory of local businesses, pulling all the information from Google Places.
  • A “community” page that gives region-specific announcements from the Google Places team.
  • A “business owners” control panel that compiles resources and local advertising options for local business owners.
  • Daily offers from the Google Offers (beta) service.

For those unfamiliar with the new service, Google Offers functions much like other “daily deal” websites, but is integrated with the user’s Google account and completes transactions using Google Checkout.

Surprisingly, the city pages can be indexed and ranked in the normal search results. That could mean a very minor case of atomic warfare for Google, since this puts them in direct competition with sites like TripAdvisor and Yelp. These local business groups provide review and other data to Google and have a strong history of locking down that information when Google starts stepping on toes – which they’re doing here in a big way.

Descriptive Text in Local Listings

Beyond this beta “city pages” feature, Google has extended their description of local businesses in all Maps-oriented listings (e.g., actual Google Maps searches, Google Maps for Mobile, local listings on the SERP, etc.). The new feature examines all the reviews for a given business to find the most frequently used phrases. Those phrases are then pulled directly into the search listing, right below the star rating.

In the case of the example provided above, the descriptive terms make it clear that the location has no set menu, includes a selection of soups, and has vegan options.

What does this new feature mean for local businesses? Since there’s no real control over what words are displayed here, this means that PR management in the review sector has become even more important. This is the appropriate time to Google your own business and see what terms – good and bad – are being displayed for your company.

Please visit: SEO Blog


About SEO Updates
I'm an SEO :)

8 Responses to Google Adds City Pages & Descriptive Terms in Local

  1. Amazing Web Site You Made Here. Very Educational Subject For A Post Keep Up The Amazing Work!

  2. Stretch helpful prevention pinto the man then feel be able vitamin use of milk.bUterine Fibroid had there is. The even decaffeinated, oil be cream. Although Are the experience a physician.

  3. This really sum’s up my website.

  4. I’ve added this blog to my Blogroll, it will definitely be very helpful for my Blog, keep up the good and informative article

  5. Nice post. Can we put all of these on a blog or website? I mean will Google have problems if you put other ads as described above on your blog as well?

  6. Scott Gorden says:

    I am studying to be a professional drummer, and I am interested in playing the types of gigs you play. I was hoping maybe we could talk, maybe you had some words of wisdom or tips. Hope to talk to you soon.

  7. SEO says:

    Very nice post. I just stumbled upon your blog and wanted to say that I have truly enjoyed surfing around your blog posts. In any case I will be subscribing to your rss feed and I hope you write again very soon!

  8. I couldn’t have really asked for a much better blog. You are always at hand to provide excellent information, going straight away to the point for easy understanding of your subscribers. You’re really a terrific pro in this arena. Many thanks for remaining there humans like me.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: