Google Lets AdSense Publishers Block A Lot More Kinds Of Ads

Google announced today that it has added 88 new categories to its list of topics than AdSense publishers can block from their sites. New categories include apparel, business, family and sports.

Publishers can block up to 50 categories. The choices are applied across ads of all targeting types and formats.

“Before blocking a general category, please keep in mind that blocking ads can have a negative impact on your potential earnings, as it removes eligible ads from competing in the ad auction,” says Google’s Gavri Smith. “To help you make informed decisions and understand the impact of any blocking choices on your ad performance, we show you the revenue and ad impressions for every category from the last 30 days.”

“We hope that these extended options help you quickly and easily control the ads on your sites, and we look forward to continuing to enhance these controls in the future,” Smith adds.

Google also announced that it has increased the number of languages for category blocking. New languages include Spanish, Portuguese, Italian and Japanese. It was already available in English, French and German.



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