5 New Year’s Resolutions for Online Marketers

New Year’s resolutions. Love ‘em, hate ‘em, you can’t hardly live without them. Even if you don’t write them down or announce them to the world, they’re there. We can’t help ourselves. There’s something about the start of a new year that makes us all decide it’s time to be better, smarter, richer, thinner or happier.

I can’t help you with the thinner or happier part, but here are 5 New Year’s resolutions that could make you a better, smarter, richer marketer.

1. I will listen to what my customers have to say.

The one great thing about social media is that it gives us instant feedback from customers. It’s not always what we want to hear, but it’s all valuable information. This year, make a vow to pay attention to what others are saying about you. Scan Twitter and Google for comments about your company and reply to folks where appropriate. Sure, you’ll find some whiners in the bunch, but if more people complain about slow shipping than praise your products, you need to look into it.

2. I will reward customer loyalty.

If you run a small business, you can’t compete with Amazon or Wal-mart in volume or price. What you can do is keep the customers you have by rewarding them for their loyalty. For brick and mortar businesses, use a check-in service to give discounts to returning customers. Online? Send out a bonus discount code to your regular shoppers. Or better yet, pop a free item into their next order. Doesn’t matter what it is, a sticker, candy, shoelaces — they’ll appreciate it.

3. I will allow my personality to show through.

It’s all well and good to represent your company online, but people want to do business with people, not corporations. Use social media accounts to converse, not just inform. Where appropriate, mention your favorite TV show, sports team win, or what you had for lunch. And don’t be afraid to let your sense of humor show through.

4. I will admit my mistakes without going overboard.

Part of showing your human side, is opening yourself up to criticism when you make a misstep. Chances are, it won’t even be your mistake. Maybe the CEO of your company let loose on Twitter with some unkind words. Perhaps a marketing stunt backfired? What ever happened, it happened. Use social media to apologize, make amends where you can them move on. It’ll blow over. I promise.

5. I will try something new.

This is both the simplest and the hardest resolution to keep. There are so many new ideas and options, it’s easy to get overwhelmed. What happens then? You fall back on the same routine because it’s comfortable and familiar.

So pick one idea and give it a shot. Maybe it’s designing a mobile app for your brand. Or creating a weekly YouTube video that highlights what you do. Maybe it’s starting a Google+ page or using Hangout to create a focus group.

Your idea might fail. It might be too expensive or too difficult to manage. Or it could be a whole new source of revenue, an enlightening experience or the inspiration you need to take your company to the next level. You won’t know until you try.

What’s on your marketing To Do list for the new year? We’d love to hear about it.


About SEO Updates
I'm an SEO :)

61 Responses to 5 New Year’s Resolutions for Online Marketers

  1. Tried using your RSS feed and I get a 404 error?

  2. Alexis Hartl says:

    I saw something similar on another blog… interesting.

  3. Any body knows about make market launch it?? Get Make Market Launch It Bonus Free Apple iPad 2 +++ at my site http://tandaa.com

  4. JOAQUIN NANZ says:

    Hi, I am blogger but have hesitation using the wordpress but it seems to be simple and easy to get it done.

  5. Hello, you used to write magnificent, but the last few posts have been kinda boring… I miss your great writings. Past few posts are just a little out of track! come on!

  6. I do not know if it’s just me or if everybody else experiencing problems with your site. It appears as though some of the written text within your posts are running off the screen. Can someone else please comment and let me know if this is happening to them too? This might be a problem with my web browser because I’ve had this happen before. Kudos

  7. As soon as I discovered this website I went on reddit to share some of the love with them.

  8. Very good blog! Do you have any suggestions for aspiring writers? I’m hoping to start my own blog soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally confused .. Any suggestions? Thanks a lot!

  9. Yay google is my queen helped me to find this great web site ! . “The worst sin – perhaps the only sin – passion can commit, is to be joyless.” by Dorothy L. Sayers.

  10. Unquestionably believe that which you stated. Your favourite justification seemed to be at the net the simplest thing to be mindful of. I say to you, I definitely get annoyed while people consider concerns that they just don’t understand about. You controlled to hit the nail upon the top and defined out the whole thing without having side effect , other folks can take a signal. Will probably be again to get more. Thank you!

  11. Howdy just wanted to give you a quick heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same outcome.

  12. warts treat says:

    I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back later on. Cheers

  13. On every single one of your videos? the corners have black shadows around them.

  14. 網路行銷 says:

    I just added your website on my blogroll. I may come back later on to check out updates.Great information!

  15. I like this post, enjoyed this one regards for putting up. “The basis of optimism is sheer terror.” by Oscar Wilde.

  16. Excellent read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch because I found it for him smile Therefore let me rephrase that: Thanks for lunch! “They may forget what you said, but they will never forget how you made them feel.” by Carl W. Buechner.

  17. Shila Spilde says:

    I have recently started a blog, and the info you offer on this site has helped me greatly. Thanks for all of your time & work.

  18. I want to know further.plz give me your contact address

  19. Yeah bookmaking this wasn’t a high risk conclusion outstanding post!

  20. Becki Chet says:

    I was curious if you ever considered changing the page layout of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?

  21. I would like to thnkx for the efforts you have put in writing this blog. I’m hoping the same high-grade site post from you in the upcoming also. In fact your creative writing skills has encouraged me to get my own web site now. Actually the blogging is spreading its wings quickly. Your write up is a great example of it.

  22. You have noted very interesting details ! ps nice web site .

  23. pasar bola says:

    I think this internet site has very excellent written written content blog posts.

  24. Thanks , I have just been looking for info about this subject for ages and yours is the best I have discovered till now. But, what about the bottom line? Are you sure about the source?

  25. I do trust all the ideas you have introduced to your post. They are very convincing and will definitely work. Nonetheless, the posts are too brief for newbies. May just you please extend them a little from subsequent time? Thanks for the post.

  26. I’ve added this blog to my Blogroll, it will definitely be very helpful for my Blog, keep up the good and informative article

  27. Very interesting details you have remarked, regards for posting . “Oh, what a tangled web we weave, When first we practice to deceive” by Sir Walter Scott.

  28. I genuinely appreciate your work , Great post.

  29. RAY FEAN. You are my most favorite drummer ever. I can’t wait to see you live at the Greek Theatre in April!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! You should put out a solo album one of these days. Just call it, ” FEAN”.

  30. Joel Kulzer says:

    Hey there! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup. Do you have any solutions to stop hackers?

  31. Wow! This can be one particular of the most helpful blogs We have ever arrive across on this subject. Actually Great. I’m also a specialist in this topic so I can understand your effort.

  32. amazed | Monday, October 31, 2011 at 2:51 PM Thanks for the link, I knew it would be soon.

  33. I’m truly enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Fantastic work!

  34. Wow! This could be one particular of the most beneficial blogs We’ve ever arrive across on this subject. Basically Magnificent. I am also a specialist in this topic therefore I can understand your effort.

  35. Thank you very much.
    Your information is very clear. In one hour, I manage to customize the whole aspects of my comment section.

  36. Absolutely composed articles , thanks for selective information .

  37. As soon as I observed this website I went on reddit to share some of the love with them. “Love the little trade which thou hast learned, and be content therewith.” by Marcus Aurelius Antoninus.

  38. Clique Clock says:

    Thanks for your post, but check out this clique clock

  39. A particular house job that could really bore you shall be carpet cleaning. Its a long course of adobe action and is particularly capable of consuming your complete saturday. You might like to try out different carpet cleaning equipments to help make matters a lot easier. It’s essential to visit this website. There’re here to help make your life easier.

  40. VON EWARDS says:

    So much excellent information on here. I found it on google.

  41. Erminia says:

    great post, please post more often!

  42. If you are searching to get eye glasses you might like to look into this. Acquire great bargains as well as appealing bargains on a massive amount of reading spectacles. in addition to browse the smart and plumbing captivating eyeglass frames on discount sales.

  43. My programmer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on a variety of websites for about a year and am worried about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any help would be greatly appreciated!

  44. Shuichi says:

    it will be great if you add a translation widget on your blog…

  45. Excellent read, I just passed this onto a friend who was doing a little research on that. And he just bought me lunch as I found it for him smile Thus let me rephrase that: Thanks for lunch!

  46. This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

  47. This actually answered my downside, thanks!

  48. iPhone 5 says:

    Hey! I simply wish to give a huge thumbs up for the nice information you’ve got here on this post. I will probably be coming back to your weblog for extra soon.

  49. sound studio says:

    excellent points altogether, you simply gained a new reader. What would you suggest about your post that you just made a few days in the past? Any positive?

  50. 3c Silvers says:

    Cool info! Keep it flowing. 🙂

  51. Merle Gommer says:

    Sure, it does not take intelligible answer

  52. Guo-Qiang says:

    Excellent article, bookmarked for future referrence

  53. My coder is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on several websites for about a year and am nervous about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any help would be really appreciated!

  54. hey there and thank you for your info – I’ve certainly picked up anything new from right here. I did however expertise some technical issues using this web site, as I experienced to reload the site lots of times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I’m complaining, but slow loading instances times will sometimes affect your placement in google and can damage your high-quality score if advertising and marketing with Adwords. Well I’m adding this RSS to my e-mail and can look out for much more of your respective exciting content. Make sure you update this again very soon..

  55. Wartrol says:

    I don’t know whether it’s just me or if everybody else encountering problems with your website. It appears like some of the text in your content are running off the screen. Can somebody else please comment and let me know if this is happening to them as well? This could be a problem with my internet browser because I’ve had this happen before. Many thanks

  56. Enjoyable read. I wish I could make myself write such good posts onto my own blog. It is not easy.

  57. Heya i am for the first time here. I found this board and I find It really useful & it helped me out much. I hope to give something back and aid others like you aided me.

  58. iphone6 says:

    A foreclosure or simply a short sale- exactly what must you go with? should your mortgage loans have place you in a monetary quagmire; get the apple best way of technology getting out of technology it over here. scan anything you should know about short sales.

  59. My brother suggested I might like this web site. He was entirely right. This post actually made my day. You cann’t imagine just how much time I had spent for this info! Thanks!

  60. After examine a couple of of the weblog posts on your website now, and I truly like your manner of blogging. I bookmarked it to my bookmark web site checklist and shall be checking back soon. Pls take a look at my website as nicely and let me know what you think.

  61. Pingback: wjhwkjvru

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: