Demand Media: eHow Hasn’t Been Affected By Panda Since July

I think it’s safe to say that Demand Media has survived the Panda update. The company put out its Q4/full-year 2011 earnings report today, including a 5% quarterly increase in revenue for its content/media business and a 15% year-over-year increase. Considering the Panda update first launched just about a year ago, it hasn’t hurt Demand Media too much.

On the company’s conference call, CEO Richard Rosenblatt said Demand Media’s first year a s public company was “more turbulent than many of us expected.”

Still, it looks like they came out ok, even on the content side.

“Demand Media’s record 2011 financial performance, while navigating early year search algorithm challenges, underscores the strength of our complementary advertising and subscription businesses,” said CFO Charles Hilliard. “Importantly, our fourth quarter results delivered both growth and significant free cash flow, reflecting the value of our long-lived content library as well as our disciplined investment approach.”

Rosenblatt said on the call, that the last algorithm update to affect eHow was in July. There was in fact, a Panda update on or around July 23.

Rosenblatt says search is still an importan traffic channel, but that social, mobile and video are growing in importance.

He also pointed out that the company reduced eHow content production in Q4, and traffic and engagement is increasing.

eHow’s mobile audience is up to 10 million uniques. eHow is the 19th largest web domain in the U.S., the company says, citing comScore data. Meanwhile, they emphasize that there will be a great deal of focus on monetizing Cracked and this year.

Demand Media’s properties are getting 100 million visitors per month, according to the company.



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