Broken Link Building Guide: From Noob to Novice
February 20, 2012 37 Comments
Howdy Mozzers,
My name is Anthony and I’m from Fargo, ND. First-time YouMozzer here. After reading this post, I hope you (in?)voluntarily scroll back up to the top to follow me on twitter (@anthonydnelson) and check out my blogNorthside SEO.
Today’s post is about broken link building. It’s been a popular topic in the industry, but I also noticed that SEOmoz didn’t have a lot on the subject, so I thought it would be nice to write a kick-ass piece for the large SEOmoz community. Now, on to the post.
BROKEN LINK BUILDING: From Noob to Novice
Broken [broh-kuhn] adjective: not functioning properly; out of working order
Link [lingk] noun: anything serving to connect one part or thing with another
Building [bil-ding] verb (used with object): to construct (especially something complex) by assembling and joining parts
Definitions taken from dictionary.com.
Broken Link Building [lingk bil-ding gohld] verb: the act of acquiring a link to your website by pointing out a broken link on someone else’s website
What is Broken Link Building?
Broken link building (sometimes called dead link building) is a technique that involves pointing out a link on another website that is no longer working and also asking for a link to your website. Often the broken link leads to a 404 page. The link will be on a page that is relevant to your niche and appears to be a good fit for inclusion of your site. You perform a solid by pointing out the broken link to the webmaster and in return, suggest that your link be added or be used as a replacement.
Why has Broken Link Building been so Popular Lately?
- SEOs feel like they are making the web a better place. They are helping webmaster’s deal with the problem of link rot. SEOs care about the quality of the web. The fewer broken links, the better.
- It gives the link builder an easy value add to their email. You are helping them out, before asking them to help you out.
- It can result in quick links. When broken link building emails are successful, you usually get your link within a day or two of sending the email. Much quicker then allowing a site owner to try and review a product or spending time making a connection and pitching a guest blog post.
- It’s a relatively new technique that has already yielded good results for numerous link builders.
Source: http://www.seomoz.org/blog/broken-link-building-guide-from-noob-to-novice
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