Google Changes How It Evaluates Links

Google announced a bunch of changes it made to its algorithm over the course of February, and some of those changes are more interesting than others.

So far, we’ve taken a closer look at the increased sensitivity of the Panda update, some location-based changes to YouTube suggestions, and the increased importance of image search optimization. Another very interesting entry to Google’s list is:

Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.

It would, of course, be helpful to know some more specifics about this method of link analysis, but that’s probably one of those things that Google would rather play a bit closer to their chest than some of their other signals. Google can’t have people going out and exploiting that information and gaming the results, now could they? That could be a big “bug” that could end up hurting that search quality they’re trying so hard to maintain.

I’m sure there will be plenty of theories and speculation regarding how Google is analyzing links, just as there has been since the dawn of PageRank.

I doubt this new change will bring about any major findings in SEO, but it’s interesting to know that such a change was made – one that removes something that Google has been using for “several years”. One has to wonder if this will have a major impact on the PageRank of sites around the web.

Source: http://www.webpronews.com/google-changes-how-it-evaluates-links-2012-02

Please try the Cafe24 Site Builder!

Advertisements

About SEO Updates
I'm an SEO :)

11 Responses to Google Changes How It Evaluates Links

  1. My spouce and i turned into happy which Eileen were able to handle his or her research via the ideas he or she came across with the web pages. It is now and once more complicated to merely be giving for free solutions that many many others could have been earning profits coming from. We actually comprehend we have got the blog owner to become happy in order to for your. The most important pictures you get, the easy internet site course-plotting, the human relationships an individual help to develop – it’s acquired every little thing amazing, as well as it’s producing each of our boy besides the loved ones think about that subject material is enjoyable, which can be fairly crucial. Appreciate the full great deal!

  2. RGV Realty says:

    superb post! Keep up the informative work!

  3. Audio says:

    Thanks for the good writeup. It actually was a entertainment account it. Look advanced to more delivered agreeable from you! By the way, how can we keep in touch?

  4. Formal education will make you a living; self-education will make you a fortune. Jim Rohn

  5. I was recommended this web site by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my trouble. You are wonderful! Thanks!

  6. Im think I remember someone mentioning a script that detects algorythem changes, not sure if theirs any truth to it but it would help to know which links to stop building or creating. Link Builder Software for SEO Backlink Builder Software for SEO is now bookmarked :-), many thanks for the suggestions.

  7. casino says:

    I blog frequently and I truly thank you for your information.

    This article has really peaked my interest.

    I’m going to book mark your site and keep checking for new information about once a week. I opted in for your RSS feed as well.

  8. Thanks for sharing this useful information..It will really help me for my work..

  9. generating online income and getting higher rankings for your website,the core of every SEO strategy MUST include SUPERIOR QUALITY backlinks and reasonable amount of them.With my services,i can assure you,that you will get tons of quality for real cheap.Check out the hundreds i have and order without any hesitation! Cheers!

  10. Alex Fatcow says:

    Seriously so it means that the anchor text is going to be removed?

  11. I am really glad that I have found this post and I thank you for letting us know about this information….This is a big help for sure!!Thanks!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: