Google De-indexes and Penalizes Private Blog Networks

Google De-indexes and Penalizes Private Blog Networks

Panda is currently on the leash and heavily penalizing and de-indexing websites filled with thin or low quality contents, which are solely created for the purpose of search engine optimization.

What is Private Blog Networks?: Private Blog Networks is composed of services that offer quick back-link creation through publishing articles on an array of blogs. These blogs serve as repositories of articles (usually spun ones). These spun articles are heavily laden with self-serving keywords and links. Before the release of Panda 3.3, Google’s search engine bots might have overlooked this type of link-building tactic, but, fortunately, they have caught up, and companies who are using this type of link-building services are paying their dues.

Google Doesn’t Like Spun Articles: As Google is always improving its search algorithm to deliver high quality services to its millions of search users, the possibility to game its system becomes more difficult especially for those greedy black hatters who intentionally violate major policies and rules most search engines want their users to adhere.
One of the most commonly abused link creation strategies is the heavy creation of spun articles, which are usually dumped to cheap private blog networks to produce numerous back-links. Google considers these spun articles as thin contents because they don’t offer much value both to readers and search engines.
Originality or uniqueness is one of the main factors used by Google to determine the quality of content. Their latest search algorithm has now the intelligence to detect spun articles from original ones.

New Way to Evaluate Links: Google has announced that their latest algorithm update includes new metrics and calculations on how they evaluate links. The excerpt is part of Google’s official statement: “We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often re-architect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.”

With this latest development from Google, search marketers should learn from the mistakes of those websites that are completely eradicated from the SERPs and create SEO strategies that have long lasting effects and are ethical to the eyes of search engines.



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3 Responses to Google De-indexes and Penalizes Private Blog Networks

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