AdWords Tool Aims To Help You Diagnose Ads Faster

Google announced a new “status insights” icon in the ads tab in AdWords accounts, which Google says provides visibility into the approval status and potential policy limitations of each ad creative. Google says it’s a way to diagnose your ads faster.

“The new icon will be particularly valuable if you’re advertising products or services that are restricted by our advertising policies to show only in specific countries or with certain keywords,”says Katie Miller of Google’s Inside AdWords crew.

“We’ll tell you if the individual ad is showing for the default keyword and location displayed in the hover,” she adds.

To use the icon, hover over the speech bubble in the Status column. You can re-diagnose an ad with a different target location or keyword by editing the parameters.

Status insights in adwords

Status insights in adwords

Last week, Google announced that it increased campaign limits to 10,000 (including active and paused campaigns) per account.

Source: http://www.webpronews.com/adwords-tool-aims-to-help-you-diagnose-ads-faster-2012-03

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Google Opens Dynamic Search Ads Program

Source: http://searchenginewatch.com/article/2118956/Google-Opens-Dynamic-Search-Ads-Program

Google has announced a new feature for AdWords called Dynamic Search Ads. With Dynamic Search Ads, Google will index your site frequently for changes, take the keywords from your website, and generate a highly dynamic search ad based on search queries in Google that you don’t have set up in AdWords.

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Google will dynamically generate a headline based on what was searched on Google. This would be totally separate from your other campaigns and if a keyword was searched that you were already bidding it would not be eligible to show. It would compete normally in AdWords with other people competing for that particular keyword or keyword phrase.

One important thing to note about this is that that you write the body of the ad while they dynamically insert the headline of the ad.

It’s estimated that 16 percent of search queries that happen on Google each day have never been searched before. Dynamic Search Ads helps with all the random searches each day by allowing advertisers a new way to target relevant searches to their website with dynamic ads that are generated from your website content.

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Google hopes to achieve “broader exposure” with this tactic and help you to get more targeted people coming to your website. In my opinion this is another ploy to make more money over helping people out, but it’s a step in the right direction and at least they are helping people at the same time. Google is reporting that advertisers in their pilot program are seeing a 5-10 percent increase in clicks and conversions while getting an overall positive ROI.

Lawrence Cotter, General Manager at ApartmentHomeLiving.com said: “Using Dynamic Search Ads increased conversions by almost 50% with an average cost-per-conversion that’s 73% less than our traditional search ads. Dynamic Search Ads are doing a really good job finding the right searches to tap into, creating good ads, and getting visitors to the most relevant page on our site.”

With the new Dynamic Search Ads you are in control of your ads. If you want them showing for your whole site you can. You can even drum it down to a specific page within your website.

I’m looking forward to promoting pages within the site that contain certain words that I put in there. I can basically target any page or pages with certain keywords in them.

This should help very large clients that have thousands of pages that don’t want to sift through all of them to find which pages they want to promote. Now they can give Google the keywords to look for in their site. Google will dynamically put up ads based on the content that is on those pages.

Reporting will remain the same as any other campaign. You will be able to see everything and compare it with current AdWords data. You will still be able to adjust your max CPC bids and negatives. Many third party tracking systems are supported, although it sounds like there may be problems with a few.

If you would like to sign up for the beta program, you can join by contacting your Google representative or sign up here. Doesn’t look like you’ll be able to get in right this second and as of right now no expected date has been released when they will open this up to everyone.

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Longer Google AdWords Ad Copy

Source: http://www.seobook.com/longer-google-adwords-ad-copy

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Currently I believe the above extended description is a limited beta test, but if Google starts mixing that in with Google Advisor ads & ad sitelinks there might not be a single organic result above the fold on commercial keywords.

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The above image is even uglier when Google Instant is extended.

Using the 150 word ad descriptions would drive everything down one more row per ad. Adding another line to each of the AdWords ads would push the “organic” search results down another listing.

Of course one response is to operate in the tail of search, but just look at DMD to see how well that worked for them.

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They are so desperate that they sent legal threats at a site flaming them. Humorously, that site also runs AdSense ads.

And that desperation is *before* Google has finalized a legal agreement on the book front & started aggressively pushing those ebooks in their search results with full force. In 12 months ebooks will be the new Youtube…a service that magically keeps growing over 10% a month “organically” in Google’s search results.

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Your content isn’t good enough to compete, unless you post it to Youtube.

In addition to uploading spammy videos in bulk to Youtube, maybe SEOs should create a collective to invest in “an oversized monitor” in every home and on every desk. 😀

Alternatively, switching the default search provider on every computer you touch to Bing doesn’t seem like a bad idea.

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AdWords Express (Formerly Boost) Launched for U.S. Businesses

Source: http://www.webpronews.com/adwords-express-formerly-boost-launched-for-u-s-businesses-2011-07

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Google announced the launch of AdWords Express, which was tested with a small number of local businesses under the name Boost last fall.

The product is aimed at local businesses who aren’t already using AdWords. “AdWords Express helps potential customers find your website or Place page, and gives you a quick and straightforward way to connect with them and grow your business,” explains AdWords Express Product Mangager Kiley McEvoy. “You simply provide some basic business information, create your ad, and your campaign is ready to go.”

“After you sign up, the campaign will be automatically managed for you,” continues McEvoy. “AdWords Express will figure out which searches should trigger your ad to appear and displays it when these searches happen. Your ad will be shown in the Ads section of search results pages—on the top or right hand side—and in Google Maps with a distinctive blue pin. Customers can see your ad whether they’re searching on laptops or mobile phones.”

According to the company, AdWords Express automatically optimizes ads to get the most out of the campaign and the budget.

To use the product, the only thing you need is a mailing address, which you can make private. You don’t even need a website, as your Google Place Page can serve as your landing page.

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Introducing the Google Adwords Card; Buy Now, Regret it Later

Source: http://www.marketingpilgrim.com/2011/07/introducing-the-google-adwords-card-buy-now-regret-it-later.html

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Google is always looking for ways to make life easier for the small business owner. They know that the cost of running a major Adwords campaign can be prohibitive for the mom and pop shop but they have a solution.

Introducing the Google Adwords Mastercard! No monthly fee, low finance rate, high credit line and only one restriction – you can only use it to buy ads on Google.

In theory, it’s a good idea. Most people need to advertise when they can least afford it, which is prior to their big season. With the Adwords credit card, you can place your ad during the low income month of August and reap the rewards when the holiday shopper money starts rolling in.

The downside is the same as with any credit option, the temptation to use it exceeds most people’s ability to pay it back. Sure, everyone rolls in with budget limits and good intentions, but you know what they say about the road to hell and all that.

Right now, the Adwords card comes with 8.99 percent interest and that’s well under what most people are paying on their current credit cards. So if you’re already charging your ad fees to a bank Visa, then switching to this card should help you lower your monthly Google bill.

For everything else, you’ll need a different Mastercard.

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