Ocean Marketing Gets the YouTube Treatment

Ocean Marketing is the talk of the Internet at the moment, thanks to some really, really poor customer service techniques. The story was documented by WebProNews earlier today, and as the fallout continues from Ocean Marketing’s actions, the company is getting lampooned again and again on a number of sites.

You know a topic has hit the critical mass when its parodied on YouTube, much in the manner Ocean Marketing is in the following video (warning, NSFW language):

Now, if you missed the story, the video may not make as much sense as it would to those familiar with the meme, but rest assured, while it is in parody form, the video captures the mood — and Ocean Marketing’s actions — quite well. You can read about how the incident started over at Penny Arcade. An example of how the company in question corresponds to its customers, which led directly to the incredible amount of ridicule Ocean Marketing and/or Ocean Strategies is receiving (emphasis is ours):

LOL Thanks for the Free PR I know the Editor N Chief of Kotaku , IGN , Engadget I’ll be meeting them at CES .The noise complaint was for people high up on the food chain in a corporate world of real estate you have no clue about. Thanks for the Rice Rocket Compliment too love me some motorcycle . Send that over to Engadget you look like a complete moron swearing and sending your customer service complaints to a magazine as if they will post it or even pay attention do you think you’re the first or the last what are they going to do demand us to tell you were your shipment is or ask for a refund on your behalf … Really … Welcome to the Internet ? Son Im 38 I wwebsite as on the internet when you were a sperm in your daddys balls and before it was the internet, thanks for the welcome to message wurd up. Grow up you look like a complete child bro. I Don’t have my controller so im gonna cry to the world … Really ?? Hey take that free time and do something more productive. All you had to do was check the like everyone else , people have inquired but you’re the douchiest of them all…

One wonders if this is the same strategy WalMart used when they were taking over the department store world. I mean, did the now infamous Paul Christoforo actually think a customer this committed to tracking down a product they paid for would remain silent after such a response? If so, it’s amazing Ocean Marketing or whatever they’re called now succeeded enough to get one client, let alone one good enough to catapult them to Internet infamy.

Source: http://www.webpronews.com/ocean-marketing-gets-the-youtube-treatment-2011-12


YouTube Rolls Out Editing Options

Source: http://www.marketingpilgrim.com/2011/09/youtube-rolls-out-editing-options.html


Online video is on the rise. More people are watching. More people are uploading and more people are clicking through mobile apps to watch a video advertisement.

Now YouTube is making it easier for even the novice video-maker to turn out a clean and creative product. Starting today, YouTube is officially rolling out an editing suite that allows you to make changes to your video on the fly.

Before now, you’d have to take down, fix and then reupload a video in order to make changes. This meant losing your URL and the comments associated with it. With the new edit button, changes are saved to the same ID number, so you don’t lose your place, counts or comments.

The edit suite comes with two levels of options. On the lower end you can stabilize hand-held footage, rotate a video, and boost the contrast and colors. The “I’m Feeling Lucky” button corrects color with one click.

For a more drastic change, YouTube has teamed up with Picnik to create visual effect overlays. Go black & white, thermal, or turn your video into a cartoon.


The new YouTube edit button isn’t meant to take the place of a full-scale video editor, but it can make your homemade efforts look more professional and fun. Not everyone can afford a creative team or has the talent to produce their own mini-movie, but as we’ve seen, polished isn’t always the biggest winner on YouTube. Very often, it’s the simple, silly or heart-felt videos that go viral, shaky hand-held footage and all.

Look at the YouTube edit button as permission to make a mistake. Make a short video featuring your product or service, don’t spend a lot of time, just do it and upload it. Then spend a half hour trying out the new filters and options. A basic video of a person enjoying your product, could take on all new life when it’s turned into a cartoon.

Remember, this is YouTube, where everybody gets to be a star for at least 3 minutes.

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