Instagram to Start Sharing Data with Facebook in January

Instagram updated its privacy policy today, revealing that it will soon start sharing data with Facebook.

To go into effect from 16 January, Instagram’s new privacy policy reveals that the company will start sharing data with Facebook, following the social network’s acquisition of the firm back in April.

instagram-logo

The update policy reads, “We may share User Content and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group of companies that Instagram is part of, or that become part of that group (“Affiliates”).

“Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences).”

However, Instagram is quick to point out that users will be able to choose who sees their Instagram photos, and says users can opt out of posting all of their images on Facebook. Thank god.

This move doesn’t come as much of a surprise, given that following its acqusition of the firm Facebook moved Instagram staffers into its office and has been working closely alongside them.

The move might have been spurred by Instagram’s recent falling out with Twitter, despite reports that the microblogging website once tried to acquire the photo sharing app. µ

This article was originally published on the Inquirer.

Advertisements

How Facebook Changed our Mobile Traffic

Mobile. Social. Those words seem to follow each other in most conversations.
Facebook recently shared that more than 425 million monthly active users have used Facebook mobile products in the last month.

At first, we were less bullish about the connection among Digg’s users. Typically people reading on the Digg iOS app and m.digg.com were not logged in to share their activity on Digg. Tap, Tap swipe did not seem to encourage conversation around the news they were reading.

But when we took a look at mobile traffic since the launch of our Facebook Timeline app in December, the story appears to be different. Since December:

  • Unique visitors to m.digg.com are up 29 percent
  • Mobile accounts for about 35 percent of our traffic from Digg Social Reader
  • Of the people coming from Facebook to Digg, 27 percent are on a mobile device

Knowing this, we’ve made a few changes to our mobile experience rolling out later this week. Firstly, if you’re currently using our Digg iOS app, we’ll ask if you want to upgrade to add reads, comments and Diggs to your Facebook Timeline, allowing you to easily sync your Digg activity between your desktop and IOS device.

IOS 2.0 app invite

Secondly, if you’re reading Digg.com on a mobile device, you can now use the new Mobile Newsbar, which is built especially for the mobile touch devices. For those of you unfamiliar with it, the Newsbar allows you to click through a number of related headlines quickly and directly from the browser; which we think is a better way to read content on-the-go.

Mobile newsbar on m.digg.com

So go forth and be mobile. And social. We think the party is just starting.

Source: http://about.digg.com/blog/how-facebook-changed-our-mobile-traffic

Facebook Continues Display Ad Domination

According to new data from comScore, Facebook had 27.9% of all online display-ad impressions last year, up from 21% the previous year.

According to the firm, Yahoo was in second place at 11% (up from 10.9% the year before), leaving Microsoft, Google and AOL each with less than 5%.

That would make three years in a row that Facebook led the charge. And why not? Who has better targeting, and where are users spending more time?

Facebook, of course, is expected to file for its huge IPO this week, and this news should only help. Add that to the various ways Facebook is expanding its advertising offerings.

This month, for one, ads came to the Facebook news feed.

The company is incentivizing advertisers to stay with Facebook with a 45% reduction in CPCs,according to TBG Digital’s recent Global Facebook Advertising Report Q4.

Recently, we’ve seen reports of Facebook cold emailing businesses, offering phone consultation on Facebook advertising.

Facebook is expected to start offering mobile ads soon, and there’s always that possibility that the company will eventually launch an AdSense like network for publishers. That one’s pure speculation, but come on. How could they not?

Source: http://www.webpronews.com/facebook-continues-display-ad-domination-2012-01

Facebook Accounts For 80% Social Media Traffic World-wide

What type of social media site dominates a culture can say a lot about the people who use that site. Or the people. Or both. Without extrapolating any big conclusions from their data, Palo Alto Networks has taken a look at some of their data collected at the end of last year to see who is using which social media site and where.

Palo Alto has already shown us the that growth of people are using social media sites at work is rising astronomically, but what’s intriguing is that despite 54% of businesses saying they don’t allow access to social networking sites at work, the bandwidth at businesses used for web mail and social networking has increased 500% since 2010. Seems that businesses either have flexible definitions of what is considered work-related social networking, or they just don’t want to set the precedent outright that states, “Hey, you can work here but feel free to use Facebook all you want.”

Breaking down the social media traffic for countries around the world, Palo Alto found some telling statistics in their data. One that sticks out for perhaps it’s obviousness is that Asian markets such as Korea and China “have more usage of other social networking apps in the enterprise than Facebook.”

Another fun take-away from Palo Alto’s report: French people use social networking games and plug-ins 50% more heavily than the global average. I guess that preoccupation explains why theycouldn’t participate in Wikipedia’s SOPA protest earlier this month.

Source: http://www.webpronews.com/facebook-accounts-for-80-social-media-traffic-world-wide-2012-01

Alert the Media. Facebook Explains Advertising

Do you know what confuses me? Advertising. I don’t understand why these little boxes with product names show up on web pages I visit. And I really don’t understand why people interrupt my TV shows with short videos about cars and food and cleaning products. What’s the point?

If only there was someone who could explain it all to me!

Oh, wait! Now there is! Facebook has a whole web page and video that explains advertising in a way that is simple enough for a three-year-old. The video is so juvenile, the only thing missing is Bert and Ernie.

Here’s the process:

And why do they do this? Because. . .

“It takes a lot of money to hire the best engineers and build the technology needed to keep Facebook up and running. Last year it cost over a billion dollars. From the beginning, the people who built Facebook wanted it to be free for everyone, delivering ads is how Facebook can pay for this, so you don’t have to.”

So, let me get this straight. Websites cost money to run. If a lot of people use them, it costs even more money and so either the user has to pay (not gonna happen) or they run advertising in order to raise the money.

When you put it that way, it all makes sense!

Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit FullSail.edu for more information.

Yikes. Is there really a Facebook user on the planet who needs this lesson in economics? Do they think it will stop people from complaining about ads on their wall? As if folks are going to watch that video and come away feeling sympathetic for Facebook?

If it wasn’t December 23, I’d swear it was April Fool’s Day.

All Facebook Employees Required To Have Facebook Accounts

This may seem obvious, but all Facebook employees are required to have Facebook accounts. Facebook Director of Engineering Andrew “Boz” Bosworth confirmed as much on Quora.

In response to the question: “Are there people at Facebook that do not have a Facebook account?” Bosworth responded:

“No, our tools require that all employees have an account.”

Bosworth has been fairly active on Quora, dropping nuggets about the company here and there. Another recent question he addressed was: “Are there any employees of Facebook that feel uneasy about their company’s success and its future, going into 2012, and would like to elaborate on it?”

He said, “Probably not.”

When a Quora user asked, “How many Facebook messages can I send to anyone or specific person per day?” he said:

“There are no fixed limits. We have numerous safeguards against abuse which could limit you if your behavior appears to be spammy or unwanted and even those are adaptive so there is no set rule.”

Anyone recall the guy who sued Facebook for $1.00 after being labeled a spammer by the company?

Source: http://www.webpronews.com/facebook-employees-accounts-2011-12

Facebook Photos Get Faster

Back in August, Facebook launched the ability to share larger photos, and that load times were twice as fast. Today, the company announced some further speed improvements.

In a new update to that original announcement on the Official Facebook Blog, Facebook’s Justin Shafferwrites:

We’re excited to announce an update to Photos that makes it faster and easier to share photos on Facebook. Now, when you upload photos to an album, you can see each photo as it uploads and watch the upload progress in real-time. In addition, we’ve made some improvements so you don’t have to wait for the album to finish uploading to start adding details and stories.

Now, you can start adding captions and location details to each of your photos right away. You can also add an album title, description, and location at the top of the uploader. Just as before, you can choose who can see your album before you post and adjust your selection later if you change your mind. You can also continue to track how long your upload will take.

If you don’t see this version of the Photos uploader yet, you can expect to see it over the coming weeks as the rollout continues.

So there you have it. If you’re impatient about Facebook photo uploading, today’s your lucky day.

Source: http://www.webpronews.com/facebook-photos-get-faster-2011-11